BUYER PERSONA / CUSTOMER AVATAR / IDEAL CLIENT

Buyer Persona is a visual representation of your ideal customer which aims to bring a deep understanding of their lives, views, preferences, etc.

  • Do you want to know how to attract targeted leads?
  • Do you want to know how to personalise your marketing?
  • Do you want to know how to narrow down your audience?
  • Do you want to know if your message resonates with your audience?

If your answer is YES to more than 2 questions, our video guide is for you.

We recorded a free video guide on how to build buyer persona. We explaine how to build buyer persona, where to get the data, how to analyse the results, and even more. Please see the video below.

 

Every business is about people and problems it solves. And the main goal of a Buyer Persona research is to find out those needs and goals so you will be able to address them in your marketing campaign.

You can create Buyer Persona by yourself or outsource this process to a third party. 

Follow the link to download Editable Buyer Persona Profile that you can customise to your needs ->

https://www.eloquens.com/tool/GYdpsgNw/marketing/customer-acquisition-strategies/buyer-persona-powerpoint-template-guide

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    Our Process

    Our comprehensive Buyer Persona Profile creation methodology ensures an in-depth research and up-to-date results

    Database

    We create a database from the scratch or work with the existent database of your customers. The database consists of 50 profiles. Each account we analyze through three Social Media Channels:
    • LinkedIn
    • Facebook
    • Twitter
    LinkedIn helps to find out the information about the working experience of the person, their career goals, and challenges. Facebook and Twitter give a more general overview of the personal life, hobbies, and family.

    Analysis of Database

    We analyze each profile in the database according to the following features:
    • Company they work for
    • Employment history
    • Skills
    • Courses and Certifications
    • Influencers
    • Brands they follow
    • Groups
    • Social Media Activity
    • Content they like
    Additionally, we create Swipe file, a visual representation of their online activity. It includes screenshots and notes.  

    Buyer Persona Creation

    Based on the analysis of the database and Swipe file, we start building the buyer persona profile. We split the information according to the following categories:
    • Demographic profile
    • Working progress
    • Skills
    • Goals
    • Challenges
    • Content (articles and platforms)
    • Influencers and Brands
    • Sales Funnels
    • Personal level
    • Environment
    • Professional network

    Visualisation

    Presentation of the received data in a comprehensible way.

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