Introduction to Conjoint Analysis Conjoint analysis, also known as Lego analysis, is a survey-based statistical technique used in market research. It helps determine how people value different attributes (features, functions, benefits) that make up a product or service. By breaking a product into its parts, similar to a Lego house made from many bricks, and
Author: Anna Boiko, Owner, Lead Researcher at IntroMarket Research With nine years of experience in the market research industry, I’ve conducted hundreds of one-on-one interviews, ranging from validating business ideas to estimating market development and identifying market opportunities. As there are fundamental processes involved in preparing for B2B interviews, I decided to write a short
Author: Rusana Shkaraban, Co-Founder at IntroMarket Research Group Consumer research is an ongoing activity and requires a lot of attention and analytical work. If there is a need than there already is or will be a solution. Addressing the right needs increases your chances to succeed. The most popular research tools available to identify them
